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The Ultimate Guide to Foundations

We all have the same criteria when it comes to finding a perfect foundation: it doesn’t matter if your skin is dry, oily or acne-prone, you want to look flawless.
As in, “Sweet heavens, your skin looks amazing!” Plus let’s be real you secretly want it to stay put even when you’re putting in work at the gym.
So why haven’t you found it yet?
We’ve got the answers and the tips that’ll change the way you shop for your base. Like any workout, we start with the basics. Then move to the interesting parts.

Heading for cover

Haven’t found “the one” for your skin needs? You’re going to have to consider two things. Coverage and finish. Are you a woman who hates wearing makeup? Or do you like your foundation to last all day? Your coverage options are broken down into three categories: sheer, medium and full.

1. Sheer coverage is light and transparent, it gives the least amount of pigment, so if you want your freckles to shine through, try this.
2. If you want to even out your skin tone, your best bet is a medium coverage formula. It will brighten up your skin but unfortunately won’t hide all pigmentation.
3. Full coverage foundation is a highly pigmented foundation which can cover scars and dark spots. Understanding the look and feel of every coverage level is vital to selecting the right one for your needs.

When it comes to foundation finish, three stand out as classics:
Matte – this is if you like a foundation with no shine
Dewy – this is if you like a luminous look to the skin
Natural – a type of finish that doesn’t alter the look of your skin
The finish is about preference each look is stunning in its own right, but it’s up to you to decide what’s right for you.

Meet your color match

The following steps will show you how you can meet your color match.

  1. Test shade options on your jaw. Match your foundation with your jawline because the tone on the jawline is the same as your neck. Your neck and face should be the same tone.
    Swipe three color options from your jaw bone to your neck, then pick the one you think is your best match. Some women might need to swipe across the cheek as well because the interior of your face is usually brighter than your jaw. Be aware that you might need more than one color if this is the case.
    The aim is to find a foundation that has fluidity between the face and body. And, of course, a foundation that doesn’t leave you ashy or looking darker than you are.
  2. Remember to ask for samples no matter where you’re shopping. You need to take the product home and try it in natural light. It’s important because you get to see your natural skin tone.
    Sometimes the lights in the store might change your tone it might make you look darker or lighter or even change your undertone because the lights tend to be yellow. Natural light is accurate, so if it looks good outside, you’ve most likely found your match.

How to find the best foundation for your skin type?

This following list of simple keywords will help you find the best foundation that matches your skin type. Look for the keywords in the name of the foundation or under the product description.
Label For Oily Skin – Mattifying, matte, oil-free, oil-control
For Dry Skin – Hydrating, luminous
Label Dull Skin – Radiant, luminous glow
For Acne-Prone Skin – Oil-free, anti-blemish, noncomedogenic

So many foundation formulations, only one face. Now that you’ve got the basics, here are the bases to try that won’t harm your skin, even if you sweat.

Liquid foundations

This is a formulation foundation that’s well-liked. Why? It blends seamlessly with your skin and can give that instant filter like finish. Liquid foundations work for every skin type. These formulas range from light to full coverage and are the genie of finishes they offer any finish you wish for.

Our favourite liquid foundation

Full coverage matte foundation by YSL Beauty

YSL – All Hours Liquid Foundation

This foundation is available in 33 shades yes! It’s oil-free, non-comedogenic and dermatologically tested. The advanced formula won’t cake, dry, flake or fade. Plus this formula is infused with a black-tea antioxidant complex for additional skincare that combats the signs of dullness and fatigue while protecting skin from pollution.

Price: 35GBP, 46USD, and 6,500 PKR
Shop at www.yslbeauty.co.uk

Stick foundations

A cover up for the time-strapped. You can swipe once on your forehead and cheeks, then blend. A stick can seem to have a thick consistency when you glide it on, but it applies easily. And you just might be able to give your concealer a miss because a stick delivers more pigment and full coverage. Best for someone with normal to dry skin.

Our favourite stick foundation

Lancome Teint Idole Ultra Longwear Foundation Stick
Ultra Longwear Foundation Stick by Lancome

Lancome – Teint Idole Ultra Longwear Foundation Stick

A matte, stick foundation that gives you the benefits of hydrating lotion and won’t break you out because it’s oil-free and non-clogging. It’s ultra lightweight powder-crème texture blends smoothly for a traceless, second skin result. It’s shine-free, plus it helps to reduce the appearance of redness.

Price: 33GBP, 43USD, and 6,000 PKR
Shop at www.lancome-usa.com

Tint foundations

Want a more subtle, no-make-up make-up look? Then this is what you should be looking for. A cover-up that’s sheer, gives a bit of color and is lightweight it condenses skincare and coverage in one step. Best for those who suffer from dry skin. Just put a small amount of product on your fingers and blend.

Our favourite tint foundation

Clarins Hydra Quench Tinted Moisturizer SPF15

Tinted Moisturizer SPF15 by Clarins

Clarins – Hydra Quench Tinted Moisturizer SPF15

Keywords when it comes to this tint: hydration and radiance. That’s what you get. This has an ultra-fine, melt-in texture and contains hyaluronic acid and katafray bark extract with mineral pigments to restore the skin’s radiance and promote a natural-looking healthy glow. It’s non-comedogenic and revives skin and complexion radiance.

Price: 30GBP, 40USD, and 5,500 PKR
Shop at www.clarins.co.uk

Powder foundations

We have a deep appreciation for products that can help with one’s daily struggles – and powders do exactly that. They help those who have oily skin look less shiny because they sop up extra oil without drying out your skin.
One caveat: feeling a bit dry? Stay away from this one. This formulation tends to highlight fine lines and drier areas, so women with dry or mature skin will want to avoid them.

Our favorite powder foundation

 urban decay naked skin ultra definition powder foundation
Ultra definition powder foundation by Urban Decay

Urban Decay – Naked Skin Ultra Definition Powder Foundation

This formula provides weightless, buildable coverage with a luminous, demi-matte finish for a naked-skin feel. While traditional powder foundations can be dry and look dusty or cakey on the skin, this one blends and wears comfortably.

Price: 16GBP, 42USD, and 3,000 PKR
Shop at (on sale) www.urbandecay.com

BB + CC foundations

CC generally stands for “color correcting” and the products address issues like redness, whereas “blemish balms” BB creams are lighter foundations with skincare benefits like SPF, concealer, and moisturizer. Before trying either, make sure you know what you want.
Looking to conceal imperfections and have a sheer and natural finish? Choose a BB cream. Are your skin needs not too hectic and all you want is a fresh, luminous and even complexion? Then a CC cream is your pick. They’re for the woman who has an active lifestyle but still wants to take care of her skin.


SVR – Clairial Hyperpigmentation CC Cream SPF50

This is an all-in-one cream that combines the effectiveness of a moisturizing anti-pigmentation/brown-spot cream with the coverage of a universal foundation. It also has a very high sun-protection factor. Use it for a radiant skin that’s hydrated and protected.

Price: 21GBP, 27USD, and 4,000 PKR
Shop at feel unique or look fantastic

Pro Tip: If you suffer from skin sensitivity, mineral makeup may be a better option for you. It’s free from chemicals and harmful ingredients and it’s non-comedogenic and potentially great for sensitive or break-out prone skin.


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